Link building involves creating content that is valuable enough to earn a backlink from another website. It often includes conducting extensive research relevant to your niche audience and industry. High-quality content is a great way to establish your business as an authority. It also encourages links from other websites that want to share the information with their audience.
Increased Conversions
The more traffic you get to your website, the more likely you are to convert people into customers. This can be done by directing them to sales pages or a landing page offering free downloads or subscriptions. This translates into more revenue for your company and is one of the best ROI’s from your marketing budget that you can get.
In addition to increasing your page views, practical strategies for link building from experts can increase the number of visitors from referral traffic sources like social media or blog links. This can increase your conversions even further as these people are already interested in your product or service.
While the benefits of acquiring high-quality backlinks are widely known, many businesses need help understanding the value it brings. Investing in link building can help your website achieve better SEO rankings, more website traffic, and, ultimately, more sales or signups. This is why investing in link-building is a wise move for any digital marketing campaign.
Increased Traffic
Whether it is the result of a new blog post or landing page, the increased traffic from link building will help you establish your website as a credible source of information. The more credible your brand is, the more trustworthy your business will be, leading to increased sales and revenues.
In addition, the more links you have, the higher your domain authority will be. Domain authority is a third-party indicator of how well your website will rank on search engine results pages. One of the easiest ways to generate more traffic is by creating a downloadable resource or FAQ page. This gives users a one-stop shop for answers to their questions, increasing the likelihood that they will recommend you to others. You can also try out a broken link checker tool to find broken links on websites that are relevant to yours and offer to replace them, gaining a valuable backlink in the process.
Increased Revenue
When you have increased traffic from organic and referral sources, this translates into more revenue for your business. This is the reason most companies focus on link-building.
While it can be difficult to track down the exact amount of revenue from your link-building efforts, you can make rough calculations to determine the return on investment. You can use your conversion rate and the lifetime value of a customer to come up with a number that works for you.
In addition to direct revenue, your increased visibility through link-building leads to more intangible benefits. For instance, your reputation as an expert in your niche will build trust and attract a following that can lead to more referrals. This can lead to even more recurring revenue for your business.
Increased Brand Awareness
Unlike traditional marketing methods, such as paid ads that run their course, link building is an investment that provides consistent traffic over time. When managed correctly, it also positions your brand as a leader within your industry and drives a strong following. In turn, this leads to increased revenue.
The more high-quality backlinks your website has, the greater your domain authority will be. This is a third-party indicator that Google uses to determine your search engine ranking. Your blog posts and web pages will appear higher in search results.
Ultimately, the main reason to invest in link building is to increase organic and referral traffic. More traffic means more potential customers. And more customers mean more revenue. This is why investing in link-building is a vital part of any digital marketing strategy.
